Sales Manager — B2B Business Development

The project

B2H is a technology company specializing in AI-powered solutions, custom software development, web applications and intelligent business automation.

We help startups, SMEs and organizations transform their ideas and business challenges into scalable digital products. Our services include AI-powered applications, custom web platforms, intelligent automation systems and data-driven business solutions.

As B2H continues to expand its activities, we are looking to develop our client portfolio, establish strategic partnerships and strengthen our presence in local and international markets.

You will join a growing technology company where sales, technology and business development come together to create new opportunities and build long-term client relationships.

This position is designed for someone who wants to gain hands-on experience in B2B sales, technology consulting and business development, while contributing directly to the company's growth.

Your mission

Work as a Sales Manager to identify potential clients, generate qualified leads, develop business relationships and convert opportunities into commercial projects.

You will be responsible for promoting B2H's services, understanding client needs and connecting businesses with the right technological solutions.

Your mission is not simply to generate leads, but to build a sustainable sales pipeline, establish trust with clients and create long-term business opportunities for B2H.

You will work closely with the technical and management teams to understand our services, prepare relevant proposals and ensure that potential clients receive solutions aligned with their business objectives.

Responsibilities

B2B Sales & Lead Generation

• Identify and research potential clients, including startups, SMEs and established companies.
• Generate qualified leads through LinkedIn, email outreach, professional networks and other sales channels.
• Identify businesses that could benefit from AI solutions, custom software, web development or business automation.
• Build and maintain a structured database of prospects and potential customers.
• Contact decision-makers, introduce B2H's services and initiate commercial discussions.
• Qualify leads based on business needs, project scope, budget and potential.
• Organize meetings with prospective clients and follow up on opportunities.
• Develop effective outreach strategies to increase response rates and generate new business.

Business Development & Market Expansion

• Identify new markets, industries and business opportunities for B2H.
• Research market trends, competitors and customer needs.
• Develop strategies to expand B2H's client portfolio in Tunisia and international markets.
• Identify opportunities to collaborate with startups, digital agencies, technology companies and business partners.
• Build relationships that can lead to recurring projects and long-term commercial partnerships.
• Explore opportunities in AI development, SaaS, custom software and digital transformation.
• Contribute ideas to improve B2H's positioning, service offerings and commercial strategy.
• Participate in defining target customer profiles and priority market segments.

Client Relationship Management

• Establish and maintain professional relationships with potential and existing clients.
• Understand client challenges and identify opportunities where B2H can provide value.
• Present the company's services in a clear, professional and business-oriented manner.
• Coordinate discovery meetings to understand project requirements.
• Maintain regular communication with prospects throughout the sales process.
• Ensure timely follow-ups and maintain accurate records of client interactions.
• Build trust and support the development of long-term client relationships.
• Identify opportunities for additional services and future collaborations.

Sales Strategy & Commercial Proposals

• Develop and execute sales strategies aligned with B2H's growth objectives.
• Prepare outreach messages, sales presentations and commercial proposals.
• Work with the technical team to understand project feasibility, scope and requirements.
• Communicate the business value of technical solutions to non-technical decision-makers.
• Participate in negotiations concerning pricing, deliverables and project conditions.
• Follow opportunities through the sales pipeline, from initial contact to contract closure.
• Track conversion rates, meetings, qualified leads and other relevant sales KPIs.
• Recommend improvements to sales processes based on results and market feedback.

CRM & Sales Operations

• Maintain an organized sales pipeline and prospect database.
• Track leads, communication history, follow-ups and commercial opportunities.
• Use CRM tools, spreadsheets and productivity platforms to manage sales activities.
• Prepare regular reports on outreach performance, pipeline development and sales progress.
• Identify bottlenecks in the sales process and propose improvements.
• Keep prospect information and commercial documentation organized.
• Develop repeatable processes for lead generation, qualification and follow-up.

Services You Will Promote

You will represent B2H's technology services, including:

• AI-Powered Applications: Intelligent applications designed to address specific business needs.
• Custom Software Development: Tailored software solutions and web platforms.
• Web Development: Modern websites, dashboards and full-stack applications.
• Intelligent Automation: Automated workflows that improve operational efficiency.
• Data & Analytics Systems: Solutions that help businesses organize, analyze and use their data.
• AI Integration: Integration of AI models, APIs and intelligent features into existing products.
• Digital Transformation: Technology solutions that help businesses modernize their operations.

You are not expected to be a software engineer. However, you should be able to understand our services, identify relevant business needs and communicate their value to prospective clients.

Who we are looking for

• Interested in sales, business development, entrepreneurship or technology.
• Strong communication and interpersonal skills.
• Comfortable contacting potential clients and initiating professional conversations.
• Able to research companies, identify decision-makers and qualify business opportunities.
• Interested in B2B sales and technology services.
• Capable of presenting ideas and services clearly and professionally.
• Organized and consistent with follow-ups and sales activities.
• Comfortable working independently and taking initiative.
• Able to understand client needs and identify potential business opportunities.
• Results-oriented, proactive and motivated to contribute to company growth.
• Willing to learn about AI, software development and digital business solutions.
• Comfortable working with digital tools and online communication platforms.
• Able to communicate professionally in English and/or French.

Nice to have

• Previous experience in B2B sales, business development or lead generation.
• Experience with LinkedIn prospecting and cold email outreach.
• Familiarity with CRM tools such as HubSpot or Pipedrive.
• Experience preparing sales proposals or commercial presentations.
• Understanding of SaaS, AI, software development or digital transformation.
• Experience working with startups, SMEs or technology companies.
• Existing professional networks or experience identifying international clients.
• Familiarity with sales funnels, lead qualification and conversion metrics.
• Experience developing partnerships or negotiating commercial agreements.
• Strong written communication and professional networking skills.

Working format

This role offers the opportunity to contribute directly to the growth of a technology company and participate in the development of its commercial strategy.

You will work closely with the management team to define target markets, identify prospects, develop outreach campaigns and manage business opportunities.

The working environment emphasizes initiative, autonomy, measurable progress and practical business development.

Your responsibilities will evolve as you gain experience and demonstrate results, with opportunities to take ownership of larger commercial initiatives and strategic partnerships.

Specific working arrangements, availability requirements and compensation will be discussed during the recruitment process.

What you will learn

• B2B sales and business development in the technology sector.
• Lead generation and prospecting strategies.
• LinkedIn networking and professional outreach.
• Client qualification and sales pipeline management.
• Commercial negotiation and proposal preparation.
• Selling AI solutions and custom software services.
• Understanding business needs and translating them into technical opportunities.
• CRM management and sales performance tracking.
• Market research and international business development.
• Building strategic partnerships and long-term client relationships.
• Working directly with company management on commercial growth.
• Developing a practical understanding of how technology companies acquire and retain clients.

How success will be measured

Your performance will be evaluated using clear, relevant indicators, including:

• Number of qualified leads generated.
• Quality and consistency of prospecting activities.
• Number of meetings scheduled with potential clients.
• Conversion of prospects into qualified opportunities.
• Growth of the commercial pipeline.
• Number of proposals submitted and deals closed.
• Quality of client relationships and follow-up.
• Contribution to new partnerships and market expansion.

Targets will be defined according to the role's scope, working arrangements and the company's commercial priorities.

How to apply

Fill in the application form below and include your CV and relevant experience.

In your application, briefly mention:

• Your educational or professional background.
• Your experience in sales, business development or client relations.
• Your familiarity with LinkedIn prospecting, cold outreach or CRM tools.
• Your interest in AI, software development and technology businesses.
• An example of a project, initiative or experience where you generated leads, developed partnerships or helped achieve a business objective.
• Your availability and preferred working arrangement.

We review applications progressively and will contact selected candidates for the next step.