The Project
Tenjah is an AI-powered educational platform designed to help Tunisian high school students prepare for the Baccalaureate.
The platform combines artificial intelligence, adaptive learning, and educational content to provide a personalized learning experience: a 24/7 AI tutor, AI-generated exercises, explanations in French and Arabic/Derja, handwriting correction, and personalized support based on each student's level.
After an initial launch phase, the next objective is to accelerate Tenjah's growth, increase user adoption, and build sustainable acquisition and business development strategies.
You will join a team working across AI, software development, and product to accelerate the growth of the platform.
Your Mission
Develop and execute marketing and business growth strategies to increase Tenjah's visibility, user acquisition, engagement, and overall growth.
Your Responsibilities
Marketing & Acquisition
- Define and implement digital acquisition strategies
- Identify the most effective channels to reach students and parents
- Design and execute social media campaigns
- Create marketing content including posts, videos, campaigns, and communications
- Grow Tenjah's presence across relevant social media platforms
- Test different acquisition strategies and measure their performance
Growth & Analytics
- Track key metrics such as acquisition, conversion, activation, and retention
- Identify friction points throughout the user journey
- Propose and test strategies to improve conversion and engagement
- Run Growth experiments and analyze their results
- Build simple dashboards and reports to monitor growth
Business Development
- Identify partnership opportunities with schools, educational organizations, associations, content creators, and other relevant actors
- Research and evaluate new distribution channels
- Participate in preparing partnership proposals and business opportunities
- Contribute to Tenjah's monetization and business model strategy
Community & Communication
- Help build and manage the Tenjah community
- Identify communities and platforms where students are active
- Collect user feedback and turn it into actionable insights
- Contribute to building and strengthening the Tenjah brand
Technologies & Tools
Google Analytics · Google Search Console · Meta Business Suite · LinkedIn · Canva/Figma · Notion · Google Sheets · AI tools · Automation tools · CRM
Deliverables
- Marketing and Growth strategy
- Content and campaign calendar
- Performance analysis and recommendations
- Identification of new acquisition channels
- Partnership opportunities and tracking
- Final report covering results, learnings, and recommended next steps
Profile
- Background in Marketing, Business, Management, Communication, Computer Science, or a related field
- Strong interest in startups, education, and AI technologies
- Analytical and results-oriented mindset
- Creative and proactive approach
- Good understanding of social media and digital marketing
- Ability to work independently and take initiative
- Comfortable working with data and digital tools
- Previous experience in Growth, Marketing, Business Development, or a startup environment is a plus
Process
A one-month internship structured in four phases: product discovery and market research, strategy definition, execution and experimentation, followed by performance analysis and presentation of recommendations.
You will work closely with the AI, software development, and product teams to turn user needs and growth data into concrete actions.
Apply
Fill out the application form below with your CV. We aim to respond within 48 business hours.